Use Internet Marketing
to Generate Business
Once a new website is launched, and before anyone will find it online, you have to “tell” the search engines(Google, Msn etc) that it exists. You may then be thinking”How do we do this..and then what happens?”
There are generally 2 ways to go about this:
- “Organic” Website Ranking
- Paid Advertising
Below we will examine the differences of these two very different approaches.
This is for a few reasons for this, the main one being:
- The “Search Engines” (Google, MSN, Yahoo) do not want a website that appears “overnight” that might be here today and gone tomorrow. It would give them a bad name.
Imagine if a “get rich quick” website was to launch; if the website owner then managed to get it on the first page of the search engine results, extract money from people in a scam – and then vanish several weeks later. I think you will agree that it wouldn’t exactly show the search engines in a favourable light if this was the case.
As a result, the majority of websites are put in a “holding area” for a period of time, which, in our experience can be anywhere from a few weeks to a few months, depending the industry sector. Gambling and other “high risk” sites would generally expect to sit longer in this “holding area” than, for example, an architects website.
It is science, not luck, that enables companies to do this – and as I am sure you can appreciate, this information and highly sought after and takes years of experience to learn and understand.
Let’s return to our Fishing Website analogy to look at how it might apply.
The more competitors in the market online for a product\search phrase (in this case “fishing hooks”), the harder it is for a website company to get your company to show highly in the search engine results.
If you use the Internet yourself, you will probably know that you rarely go beyond page 1, 2 or 3 of the search results when looking for something.
Getting “Instant” Search Engine Results
Many customers ask – “If I have a few weeks or months to rank anywhere in the “natural” left-hand side results, is there anything else I can do in the meantime to get our website in front of our potential customers?”
If you already have a good idea as to which keywords you wish to optimise your website for, our search engine optimisation services department can help you.Click Here to find out more