Business Website Design and Consultancy

market website to generate business

Use Internet Marketing

to Generate Business

Once a new website is launched, and before anyone will find it online, you have to “tell” the search engines(Google, Msn etc) that it exists. You may then be thinking”How do we do this..and then what happens?”

There are generally 2 ways to go about this:

  • “Organic” Website Ranking
  • Paid Advertising
       

Below we will examine the differences of these two very different approaches.

        Organic Website Ranking – The “Left Hand Side” of the PageWhen a new website is launched, it can take from several weeks to several months before your website appears in the search engines and is shown to people searching for any of your industry “search terms”.An example of this might be if you owned an online shop selling fishing related items – let’s imagine a website called www.myfishingline.co.uk. You might then think it is as easy as people then searching for “fishing hooks” in the search engines and then finding your fishing website. Unfortunately as with many things, it is not this easy – or everyone would be doing it.Being on Pages 1 and 2 of The Search Engine ResultsThink about the thousands of companies wanting to do exactly the same as you. There is only limited room in the “hot”areas of Page 1 or 2 of the search engine results – and everyone wants to be in them!Once a new website launches, it will effectively be “invisible” to the search engines and as a result, people searching online for products and services on the website will not find your website for several months.

This is for a few reasons for this, the main one being:

  • The “Search Engines” (Google, MSN, Yahoo) do not want a website that appears “overnight” that might be here today and gone tomorrow. It would give them a bad name.

Imagine if a “get rich quick” website was to launch; if the website owner then managed to get it on the first page of the search engine results, extract money from people in a scam – and then vanish several weeks later. I think you will agree that it wouldn’t exactly show the search engines in a favourable light if this was the case.

As a result, the majority of websites are put in a “holding area” for a period of time, which, in our experience can be anywhere from a few weeks to a few months, depending the industry sector. Gambling and other “high risk” sites would generally expect to sit longer in this “holding area” than, for example, an architects website.

        What Happens after the “Holding Period”Some of this depends on the competitiveness of your industry. It is far easier to help a company appear on the “left hand side” where the online competition is less, and vice versa.Imagine the world of Credit Cards. All the banks are paying Search Engine Marketing companies many thousands of pounds per week to get THEM to the first page of Google, MSN and Yahoo. At the time of writing this article, tescofinance.com and moneysupermarket.com were on the first page of Google on the left-hand side for the search term “credit card”.This is certainly a feat of achievement when you consider all the competition vying for the same spot. We are often asked “how do you get a website to number 1 or the 1st page of the search engine results?The short answer is – lots of experience and patience.The “secret” way that search engines rank websites is never publicly disclosed by the search engine companies of course, but web and marketing companies have slowly worked them out by testing and making small adjustments to their websites to see what “works” to get them higher.

It is science, not luck, that enables companies to do this – and as I am sure you can appreciate, this information and highly sought after and takes years of experience to learn and understand.

Let’s return to our Fishing Website analogy to look at how it might apply.

The more competitors in the market online for a product\search phrase (in this case “fishing hooks”), the harder it is for a website company to get your company to show highly in the search engine results.

If you use the Internet yourself, you will probably know that you rarely go beyond page 1, 2 or 3 of the search results when looking for something.

Getting “Instant” Search Engine Results

Many customers ask – “If I have a few weeks or months to rank anywhere in the “natural” left-hand side results, is there anything else I can do in the meantime to get our website in front of our potential customers?”

A Big YES is the short answer. In the booming world of the Internet, Search Engines were keen to cash in. It’s called “Pay Per Click”. Click Here to find out more.

If you already have a good idea as to which keywords you wish to optimise your website for, our search engine optimisation services department can help you.Click Here to find out more