Raising Online Awareness
With the growing convenience brought about by the use of the internet, nearly everyone today use the internet as the first option whenever they need to look up products or services. As a result, the importance of online advertising and promotion has become crucial.
How Keywords Relate to a Business Advertising Campaign
Search engines function around keywords, or "search phrases".
Google is currently used by around 80% of all people using search engines in the UK.
In a real life situation it is difficult, if not impossible, to simply launch a new website and sit back and watch it become visible in the top three pages of Google.
Your competitors and numerous other rival websites and companies are offering competing services or products to yours. Without a concrete plan in place to outrank your competitors, it is likely that your potential customers may never even see your website if it is appearing beyond Page 3 of the results. Most of our existing customers that we ask usually always agree too; they rarely go beyond Page 3 unless they are really desperate to find something.
So, how do you help your customers find your website?
The level of competition for a keyword\search phrase will determine how much time it takes for a search engine optimisation company to help get your website on pages 1 & 2 of Google and other search engines. The averages time is usually several months.
Take for instance a website that provides “Payday Short Term Loans” as indicated in the sample screenshot below.
An internet user keying in the search phrase “payday loan UK” into Google will be shown results similar to the above screenshot. You can also see that there are 3,120,000 rival websites showing in Google for this search phrase (see "about 3,120,000" highlighted above in red).
What this means is that for the phrase "payday loan UK", you have an uphill battle to outrank 3,120,000 other websites and have yours appear on page 1 of Google. Each and every one of these websites aims to become visible on the top three pages of Google. In the image above, the ‘natural’ links are outlined in red (where you need to be) - and the ones shaded in yellow on the top left and right of the screen are "Pay-Per-Click" sponsored links ("Adwords Management").
Wow, that is a lot of search engine competition!
The greatest challenge is getting your website to appear among the first 3 pages of results as shown by the area highlighted above in the picture. The more people that see your website, the higher the chances of them buying or calling your company.
A "search engine optimisation" campaign is by no means cheap, but as with any business, it is about investing and staying one step ahead of your competitors to succeed online. You can rest assured that your competitors will probably be doing the same and also employing a company to keep their website ranked highly in the search engines.
Where do you start?
There are several things that have to be done to a website to enable it appear at the top of the "natural" (left hand side) results, just as in the example www.paydayloansuk.com above.
Unless you have the detailed knowledge needed, it is recommended that you employ a company to do this on your behalf. Carrying out a search engine optimisation campaign incorrectly can not only have the devastating effect of seeing your website slip down the search engine results further - it can even get your website removed completely from Google or Yahoo.
Which keywords do you choose?
The first step is establishing which keywords you need to target. Remember, these are real people and they will be keying in real phrases into the search engines in order to find what they are looking for.
Using the short-term loan example we used earlier, the phrases to target may include:
Pay day loan uk
Loans till payday uk
Loan payday uk
Pay day loans in the uk
Cash loans uk
Payday loans uk
Day loan pay till
Cash advances till payday
Instant loan uk
Payday loan uk
These are just a few of the keywords that may be used as the targets. The vital point to understand is that you must help potential customers find your website easily and in the first 3 pages of results.
Keywords That "Translate" To Sales
Even though driving people and traffic to your website is a major reason for carrying out a search engine optimisation campaign, you must also strive to optimise your websites with "converting" keywords. By "converting" keywords, this means keywords that prompt customers to perhaps request further product details, make a purchase or simply just to make a telephone to find out more about your company. The phrases keyed into search engines can reveal a lot about the person's psychology; keywords people type into the search engines are likely to determine whether the individual is a "buyer" or "browser".
How People Buy Online
Studies show that whenever a search phrase contains three or more words, the chances are much higher that the individual is ready to make a purchase or take action.
Take for example an individual who is looking to get involved in the sport of running.
He or she is likely to try and find out more about the sport of running initially, and would probably type in the phrase "running shoes" into Google.
After that, he or she may then may then see a specific brand that appeals to them, (e.g. "asics"), and then key in "asics running shoes" into Google.
Next, he or she might then make a choice of a particular shoe model and size they would like. In this example, they might type in "asics gel 3000 mens size 6" into Google.
This words people type into search engines closely relates to the place they are at in the buying cycle. For this reason, it is very important to carry out on effective search engine optimisation campaign on your website to bring in "buying" customers.
The first question you should ask a search engine optimisation company offering you their services is "Where do YOU rank in Google?". If the don't rank anywhere, the chances are they will struggle to rank your website.
For more information on affordable search engine optimisation call us now on (0800) 0751 681. We have many customers that are already enjoying our search engine optimisation services and outranking their competitors. Make your website next.
Call our team NOW on
(0800) 0751 681 or Click Here to get a Free Quote.
|
