Adwords Pay Per Click Guide
Understanding Google Adwords
Understanding Pay Per Click (PPC)
When search engines were developed several years ago, their sole purpose was to simply act as a huge encyclopaedia index. Search engines didn't make money from providing this free service and were keen to turn these huge numbes of visitors using their service into revenue. Pay-Per-Click was born.
If, like many people, you use the Internet regularly or even occasionally and already sell or want to start selling your products or services online - this guide is for you.
Most people have heard of the Internet, and even people not particularly interested in technology are fast realising that bargains and great deals can be found online, making it worth going Internet Shopping.
The other thing that you have probably heard of at some point is the Google search engine at www.google.co.uk or www.google.com (the global version). As a simple analogy, if you imagine the Internet being a vast volume of enclopaedias numbering billions of pages, Google would be it's index.
Google is a called a "search engine", and does exactly that - scour it's index depending on what people type into the search box.
This effective and simple process allows you to type in the thing you are looking for and get a list of websites hopefully containing pages about the item you searched for.
Below is a sample screenshot of what a typical result looks like: